Multi-unit growth, built before the next opening.
Two locations is not one location twice. Multi-unit growth consulting builds the playbook, opening system, reporting, team structure and growth model a business needs so each new location opens with systems that already work.
What it covers
What has to change as you add locations.
The systems, reporting and team structure that run one location start to break at two or three. We rebuild them for the size you're heading to.
Multi-unit operating playbook
One way of running every location, written down and trained.
New-unit opening system
A repeatable process for site handoff, hiring plan, training, pre-opening and launch.
Market fit and expansion targeting
Criteria for where to grow next, and a way to say no to the wrong deals.
Growth modeling
Unit and portfolio models that show what each new location has to deliver.
Tech stack rollout
Systems selected once and rolled out across locations.
Delivery and off-premise strategy
Third-party and direct delivery, product offerings, pricing and the margins behind them.
Regional org design
Who reports to whom, who owns what, and how it is measured as the group grows.
Reporting across locations
The same KPIs at every location, so you can compare and act.
Who it's for
What you get
Usually a monthly engagement sized to how fast you are growing. Everything is documented and handed to your leadership team. See how we price engagements.
How it works
Four steps, start to finish.
Discover
We set the growth goal, the timeline and what the business can fund.
Assess
We compare locations, find what drives the best one, and see what won't scale.
Build
We build the playbook, opening system, models, reporting and structure.
Hand off
We roll the systems out location by location and hand them to your leadership.
Questions
What owners ask about multi-unit growth.
When is a restaurant ready to open a second location?
Usually when the first location makes consistent money without the founder there every day, the core recipes and standards are written down, there is a manager who can run it, and the numbers show a new location can pay back its build-out. If any of those are missing, building them first makes the second location far less risky.
What is a new-unit opening system?
It is a repeatable checklist and timeline for opening a location: from site handoff and equipment to hiring, training, pre-opening and the first weeks of operation. It turns each opening into a known process instead of a scramble.
Have you scaled a brand before?
Yes. Our team built the operating infrastructure that allowed 7th Street Burger to grow from five locations to 50.
Do you help pick sites and negotiate leases?
We set the criteria for where to grow and help you evaluate opportunities against your growth model. Lease negotiation and legal review stay with your broker and attorney.
Related services
Work that usually goes with it.
Let's talk