Building the strategy and operating systems behind the next generation of hospitality brands.
We help hospitality-centric businesses thrive and scale. We help build concepts from the ground up, and the systems that turn a strong first location into a national brand. Our team creates a tailored strategy for your concept, dotting every i and crossing every t along the way so you don’t have to.
Recent projects.
What we do best
Built right to scale.
Most firms pick one lane: opening concepts or growing them. We do both, because the systems you put in place decide how far the business can go. Every project starts with what makes your concept unique, then makes sure it holds up at every location.
Specialty 01
We take an idea from a sketch on a napkin to opening day, on time and on budget, and set it up so location two is easier than location one.
Specialty 02
- 1
- 10
- 50
- 100
- 500
- ∞
Each jump requires something different. We work with you to define your growth goals, then build the systems and operating structure the next stage needs.
How we work
Four steps, whatever the size of the project.
Discover
We start with a conversation about your business, your numbers and where you want the business to go. That sets the goals and the scope.
Assess
We look at what is already in place: costs, vendors, product offerings, tech and operating standards. You get an honest read on what is working and what is not, backed by unit economics, vendor data and sales performance.
Build
We create the strategy and the systems around what makes your business unique: brand, product offerings, vendor agreements, tech stack, SOPs and playbooks. Everything is built for where the business is going, not where it stands today.
Hand off
Everything is documented, and we walk your leadership team through every piece so they can run it without us. The systems belong to you, and we stay available as your business grows.
Questions
Hospitality consulting, answered.
What does Perl Hospitality do?
Perl Hospitality is a hospitality consulting firm. We build concepts from the ground up and the operating systems restaurant, beverage, wellness and hospitality technology businesses need to scale: brand and product offerings, vendors and contracts, tech stack, SOPs, unit economics, multi-unit playbooks, franchise readiness and investor readiness.
What does a hospitality consultant do?
A hospitality consultant helps owners make better decisions and build the systems the business runs on: concept and brand, product offerings and costing, vendors, technology, operating standards and the numbers behind them. We build those systems and hand them to your team to run. We don't run day-to-day operations.
Who do you work with?
Restaurants, beverage brands, wellness concepts and hospitality technology companies, from a concept that hasn't opened yet to multi-unit groups getting ready to franchise or raise capital.
How much does hospitality consulting cost?
It depends on the stage of the business and the scope of the work. We quote after a first call, and you get a written scope with deliverables, timeline and fee before any work starts.
Let's get started